Is What You’re Working on
Going to Give You What You Want?

When you look around your home how many things can you see that you have, that you hardly ever use?

Why Is There A Disconnect

Have you ever asked yourself why is it that you’re not using any of these things or why it is you bought them in the first place?

Does having unused things that you’ve purchased cause you some doubt when you are working on a business goal and whether or not that goal is the right one to be working on?

When growing up we are first taught the values of our parents and family. Later we learn the values of other people, community, schools, and business etc.

Rarely though have we taken the time to work out what is our own personal values. If asked I’m sure you could easily rattle off a long list of tangible things like family, friends, home, holidays, money etc that are important to you.

But have you thought ever spent the time to work out what are those intangible personal values? On that list of things that are important for you, what are the values that each thing on that list is providing you with?

For example, you may say your phone provides you with a sense of connection or your gym membership provides you with the feeling of energy, wellbeing and connection.

Our Values Drive Our Behaviour

It’s not so much that our conscious thinking drives our behaviours but it’s our underlying values that do. Our values directly influence how we spend our time and money. We tend to spend more of our time and money on the things that help us to satisfy our values.

By knowing what our values are, helps us to determine if we are about to make a purchase or start working on a goal if that goal is actually going to meet our values. If the purchase or goal is going to serve the values of others but not your values, then it will likely end up being something you never use, or a goal that really doesn’t provide you any satisfaction.

To uncover your personal values, list how you spend your time and your money. Then against each of the things, list the values it provides for you.

For a business to be successful it needs to meet the values not only of the owner but also any staff and its customers. So, when it comes to a business goal before starting, it’s wise to spend some time right at the start to check how well the goal is going to meet the needs of all who will be impacted if the goal is completed.

If the goal turns out to not be a good match, then it may be wise to revise the goal so that more values are being adequately met. This will help in ensuring the success of the goal and reduce any pushback.